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MBF Loyalty's Veterinary Clients Lead The Pack!

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American Pet Products Association 2017-2018 National Pet Owners Survey reports that Gen Y/Millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. (read full article) Many veterinary practices and pet care businesses report that the majority of the clients they service are an older demographic and thus have not updated their marketing and customer service tools and strategies.  

MBF Loyalty's clients are leading the pack in servicing the younger demographic with marketing and customer service tools that are attractive to this demographic. It is reported that 80% of millennials participate in loyalty programs and 41% of millennials say cash back rewards are one of the most valued benefits of a rewards program.  Adweek reports that 90 percent of millennials are likely to switch from one brand to another — even when price and quality are equal — if the second supports a cause. Amanda Archibeque of Intermountain Pet Hospital noted that new clients, especially millennials, are excited to sign up for IPH Rewards when they hear they are contributing to the care of local pets in need.  MBF Loyalty programs offer hospital's the option to donate a percentage of every member's invoice to the charity of their choice.  

For More Information on how MBF Loyalty can help your veterinary or pet care business Click Here to schedule an appointment with one of our Business Consultants.

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